{"id":22995267,"date":"2017-02-09T17:18:25","date_gmt":"2017-02-09T16:18:25","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/strategic-meeting-management-modern-blueprint\/"},"modified":"2024-03-26T05:54:50","modified_gmt":"2024-03-26T04:54:50","slug":"strategic-meeting-management","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/strategic-meeting-management\/","title":{"rendered":"Strategic Meeting Management: The Modern Blueprint"},"content":{"rendered":"<p class=\"p1\"><b><\/b><span class=\"s1\">What is strategic meeting management? We are often bombarded with a veritable &#8222;alphabet soup&#8220; in regards to particular <a href=\"https:\/\/congrex.com\/conference-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">conference management<\/a> strategies and solutions. Still, one of the most commonly misunderstood terms is strategic meeting management. Simply stated, this concept involves leveraging the right resources and procedures so that an upcoming event runs smoothly and is appealing to all involved stakeholders. This concept is still a bit more complicated than it may initially appear and many organisations fail to adopt the appropriate methods. Let&#8217;s take a look at a handful of core theories to appreciate before delving into some meeting and planning strategies which can have a lasting positive impact.<\/span><\/p>\n<h4 class=\"p4\"><span class=\"s1\"><b>Strategic Meeting Management: Benefits and Misconceptions<\/b><\/span><\/h4>\n<p class=\"p3\"><span class=\"s1\">Event and Meeting Industry Influencer <span class=\"s2\"><a href=\"http:\/\/www.corbinball.com\/assets\/SMMPWhitePaper.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Corbin Ball<\/a>\u00a0defines s<\/span>trategic meetings management as: <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u201cA strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards, and suppliers to achieve quantitative cost-savings, risk mitigation, and superior service. SMMP can help your company reduce meeting costs, reduce contractual risks and improve service.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">To put this somewhat technical description another way, this type of planning involves identifying and implementing the best approaches to meet stated goals and to present the event in the most attractive manner possible. Some of the issues to take into account include:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Clarifying workflow requirements<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Sourcing the right third-party suppliers<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Choosing the appropriate vendors<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Managing finances<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Meeting the needs of attendees<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Analysing and interpreting the results to make future improvements<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\"><b>Related:\u00a0<\/b><a href=\"https:\/\/congrex.com\/de\/blog-de\/keys-effective-meeting-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Marriage of Function and Insight: Keys to Effective Meeting Managemen<\/a><a href=\"https:\/\/congrex.com\/de\/blog-de\/keys-effective-meeting-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">t<\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Those who are familiar with the flexible model of business management may find these concepts somewhat familiar, as many of the same processes are included. Above all, the main takeaway point is that management programmes should be able to identify and incorporate the metrics mentioned above to be sure that all bases are covered well in advance of a particular event.<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\"><b>Why Implement this Type of Strategic Event Planning?<\/b><\/span><\/h4>\n<p class=\"p3\"><span class=\"s1\">The main reason why SMM is an excellent idea arises from the fact that many management teams find a less-defined approach confusing and unclear. Cost reductions, effective brand promotions, better forms of delegate engagement and legal concerns are all motivating factors which can be addressed by this framework. On the other side of the coin, there are specific risks which could otherwise be present. Financial losses as the result of a poorly executed meeting, losing clients to competitors, negative brand perception, and event security are all very real challenges that need to be addressed. Strategic meeting management can help to minimise the chances of such instances occurring.<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\"><b>Common Strategic Meetings Management Misconceptions<\/b><\/span><\/h4>\n<p class=\"p3\"><span class=\"s1\">There are still reasons why management may not wish to employ such an invaluable strategy. They could feel that it is too expensive or that its implementation will be overly challenging. Other myths state that SMM is only appropriate for larger organisations or that executive-level participation is required. In fact, these are all fallacies. Meetings management programmes are cost-effective and malleable solutions which are excellent options to consider.<\/span><\/p>\n<p class=\"p4\"><strong>Related:<\/strong>\u00a0<a href=\"https:\/\/congrex.com\/conference-management\/defining-roles-key-to-successfull-meeting-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Defining Roles, key to successful Meeting Management<\/a><\/p>\n<h4 class=\"p4\"><span class=\"s1\"><b>Putting it All Together: Five Steps Towards Event Planning Success<\/b><\/span><\/h4>\n<p class=\"p3\"><span class=\"s1\">How can professionals and stakeholders leverage the advantages of strategic meeting management? You will be happy to learn that you can utilise some of the very same principles involved with generalised project oversight. Some of the most important points to address include:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\"><b>Define<\/b> the underlying intentions and goals of the meeting. Clarity is necessary to ensure an accurate execution.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Communicate<\/b> with other stakeholders, obtain advice and make certain that everyone knows their discrete role.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Develop<\/b> specific policies geared towards the event and be sure that the team agrees with such goals.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Review<\/b> the plan from time to time to make sure that no subsequent changes are necessary.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Increase both the appeal and ROI associated with meeting events by utilising these approaches. Keep in mind that some of the steps above may take greater precedence than others and yet, each should be used as one part of a greater whole to enjoy success. This article is only a brief overview of strategic meetings management. For a more detailed explanation as well as to obtain valuable advice, please contact us at your convenience. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u2014\u2014<\/span><\/p>\n<p class=\"p3\">Congrex Switzerland is an internationally operating agency delivering customised solutions. This encompasses the overall organisation of conferences and meetings including the management of hotel rooms and the strategic consultancy. Annually Congrex Switzerland organises approximately 33 events with over 73\u2019000 delegates. Amongst our clients are international associations, governmental organisations and corporations.<\/p>\n<p class=\"p3\"><span class=\"s1\">If you wish to receive additional information about Congrex Switzerland,\u00a0please feel free to <a href=\"https:\/\/congrex.com\/de\/ueber-uns\/kontakt\/\">contact us<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is strategic meeting management? We are often bombarded with a veritable &#8222;alphabet soup&#8220; in regards to particular conference management strategies and solutions. Still, one of the most commonly misunderstood terms is strategic meeting management. Simply stated, this concept involves leveraging the right resources and procedures so that an upcoming event runs smoothly and is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22992869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1848],"tags":[],"technology-trend":[],"topic-tag":[],"class_list":["post-22995267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Meeting Management: The Modern Blueprint - Congrex Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congrex.com\/de\/blog-de\/strategic-meeting-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Meeting Management: The Modern Blueprint\" \/>\n<meta property=\"og:description\" content=\"What is strategic meeting management? We are often bombarded with a veritable &#8222;alphabet soup&#8220; in regards to particular conference management strategies and solutions. Still, one of the most commonly misunderstood terms is strategic meeting management. 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