{"id":22995253,"date":"2016-07-08T13:19:07","date_gmt":"2016-07-08T11:19:07","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/"},"modified":"2024-03-26T05:54:47","modified_gmt":"2024-03-26T04:54:47","slug":"effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/","title":{"rendered":"Enhancing the Delegate Experience with Effective Conference Content Distribution"},"content":{"rendered":"<p>The 32nd Congress of the European Committee for Treatment and Research in Multiple\u00a0Sclerosis (ECTRIMS) will be held in the United Kingdom for the first time in 2016.\u00a0The<span class=\"Apple-converted-space\">\u00a0 <\/span>congress is the largest MS meeting in the world with around 9&#8217;000 delegates, offering a comprehensive and exciting scientific and teaching programme.<\/p>\n<p class=\"p1\">Beside the fact of such attractive destinations as London, modern <a href=\"https:\/\/congrex.com\/conference-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">conference\u00a0management<\/a> can be quite challenging to keep abreast of delegate engagement and conference content distribution in this digital age. <span class=\"Apple-converted-space\">\u00a0 <\/span><a href=\"https:\/\/congrex.com\/wp-content\/uploads\/2016\/07\/V2-Testimonials-2-Montalban-ECTRIMS-TWp-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4194 aligncenter\" src=\"https:\/\/congrex.com\/wp-content\/uploads\/2016\/07\/V2-Testimonials-2-Montalban-ECTRIMS-TWp-1-300x150.png\" width=\"476\" height=\"238\" \/><\/a><\/p>\n<p class=\"p1\">Since 1999 Congrex has been supplying targeted and turnkey solutions in the field of <a href=\"https:\/\/congrex.com\/de\/association-management-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">association management<\/a>,\u00a0conference management and <a href=\"https:\/\/congrex.com\/de\/destination-management-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">destination management<\/a> to the ECTRIMS society and congress. This strategic collaboration\u00a0has always been based upon the most modern methods. At Congrex, we are constantly analysing important metrics to address\u00a0and offer fresh\u00a0solutions that are currently available.<\/p>\n<h4 class=\"p1\">The Changing Role of the Traditional Delegate<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">The definition of conference content distribution has dramatically evolved during the past decade. This is particularly the case in reference to the delegates themselves. One\u00a0primary concern revolves around engagement versus attendance. Delegates now expect\u00a0superior levels of interaction before, during and after the event. Much of this revolves\u00a0around the content of the conference and how it is presented.\u00a0It is key to provide all\u00a0stakeholders with remote access to digital features, online information and similar resources. Ultimately, these will serve to enhance the end-user experience and foster\u00a0higher levels of engagement.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/p>\n<h4 class=\"p1\">Content and Information Pathways: A Powerful Combination<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">While obviously much focus has been placed upon quality content, we should not fail to\u00a0recognise that the ways in which this material is presented will have just as much of an impact upon the responsiveness of the attendees. This is another core component of effective conference content distribution.<\/p>\n<p class=\"p1\"><strong>Related:<\/strong>\u00a0<a href=\"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Trends: Top Tips for Associations<\/a><\/p>\n<p class=\"p1\">If the mediums employed are unique and highly engaging, the information presented will be better absorbed. To put this in a simpler way, it\u00a0is critical to generate inspiring content that is able to generate interest and evoke an emotional response. This has always been a key concept of strategic marketing and the concept should be similarly applied within the modern conference management.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<h4 class=\"p1\">Conference Content Distribution : The Importance of the &#8222;Human&#8220; Touch<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">Appreciating the role of interpersonal rapport, Congrex has developed various turnkey engagement solutions for the association and society clients. As an example, the ECTRIMS introductory video to be broadcasted before the main conference. This video is presented in a self-interview format. Conference chairs literally record their very own &#8222;question-and-answer&#8220; sessions. These are then distributed to attendees and other end users and of course spread via Social Media. The main benefit with this technique is that apart from important content transition, a personal and amicable persona can be achieved.\u00a0As mentioned in the previous section, such a strategy is likely to provoke greater levels of interest from the viewers, engage them with the conference and thus enhance the delegate experience already months before the conference takes place.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/p>\n<p class=\"p1\">[vc_video link=&#8217;https:\/\/youtu.be\/w0Z2j_C84BE&#8216;]<\/p>\n<p class=\"p3\"><span class=\"s1\">\u2014\u2014<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Congrex Switzerland is an internationally operating agency delivering integrated solutions especially for non-profit clients. This encompasses the overall organisation of conferences including the management of hotel rooms and the strategic consultancy of associations. Annually Congrex Switzerland organises approximately 33 conferences with over 73\u2019000 delegates. Amongst our clients are international associations, governmental organisation and corporations.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">If you wish to receive additional information about Congrex Switzerland, please feel free to <\/span><a href=\"https:\/\/congrex.com\/de\/ueber-uns\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">contact us<\/span><\/a><span class=\"s1\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 32nd Congress of the European Committee for Treatment and Research in Multiple\u00a0Sclerosis (ECTRIMS) will be held in the United Kingdom for the first time in 2016.\u00a0The\u00a0 congress is the largest MS meeting in the world with around 9&#8217;000 delegates, offering a comprehensive and exciting scientific and teaching programme. Beside the fact of such attractive [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22992805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1848],"tags":[],"technology-trend":[],"topic-tag":[1861],"class_list":["post-22995253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de","topic-tag-marketing-und-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhancing the Delegate Experience with Effective Conference Content Distribution - Congrex Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing the Delegate Experience with Effective Conference Content Distribution\" \/>\n<meta property=\"og:description\" content=\"The 32nd Congress of the European Committee for Treatment and Research in Multiple\u00a0Sclerosis (ECTRIMS) will be held in the United Kingdom for the first time in 2016.\u00a0The\u00a0 congress is the largest MS meeting in the world with around 9&#8217;000 delegates, offering a comprehensive and exciting scientific and teaching programme. Beside the fact of such attractive [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Congrex Switzerland\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-08T11:19:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T04:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frank M. Waechter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fmwaechter\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank M. Waechter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/\"},\"author\":{\"name\":\"Frank M. Waechter\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\"},\"headline\":\"Enhancing the Delegate Experience with Effective Conference Content Distribution\",\"datePublished\":\"2016-07-08T11:19:07+00:00\",\"dateModified\":\"2024-03-26T04:54:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/\"},\"wordCount\":585,\"image\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/\",\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/\",\"name\":\"Enhancing the Delegate Experience with Effective Conference Content Distribution - Congrex Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg\",\"datePublished\":\"2016-07-08T11:19:07+00:00\",\"dateModified\":\"2024-03-26T04:54:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#primaryimage\",\"url\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg\",\"contentUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg\",\"width\":1280,\"height\":720,\"caption\":\"|||||\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/congrex.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enhancing the Delegate Experience with Effective Conference Content Distribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/\",\"name\":\"Congrex Switzerland\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/congrex.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\",\"name\":\"Frank M. Waechter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"caption\":\"Frank M. Waechter\"},\"description\":\"Frank M. Waechter is a Europe\u2013based digital marketer specialising in the meetings, incentives, conferences, and events industry as well as associations and small- and mid-size businesses. His company\u2019s services include digital engagement strategy; conference and event social-media marketing; live, on-site digital engagement; and training, digital transformation, and speaking. Frank is a long-term collaborator with Congrex Switzerland.\",\"sameAs\":[\"https:\\\/\\\/fmwaechter.com\",\"https:\\\/\\\/x.com\\\/fmwaechter\"],\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/author\\\/frank-waechter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Enhancing the Delegate Experience with Effective Conference Content Distribution - Congrex Switzerland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/","og_locale":"de_DE","og_type":"article","og_title":"Enhancing the Delegate Experience with Effective Conference Content Distribution","og_description":"The 32nd Congress of the European Committee for Treatment and Research in Multiple\u00a0Sclerosis (ECTRIMS) will be held in the United Kingdom for the first time in 2016.\u00a0The\u00a0 congress is the largest MS meeting in the world with around 9&#8217;000 delegates, offering a comprehensive and exciting scientific and teaching programme. Beside the fact of such attractive [&hellip;]","og_url":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/","og_site_name":"Congrex Switzerland","article_published_time":"2016-07-08T11:19:07+00:00","article_modified_time":"2024-03-26T04:54:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg","type":"image\/jpeg"}],"author":"Frank M. Waechter","twitter_card":"summary_large_image","twitter_creator":"@fmwaechter","twitter_misc":{"Verfasst von":"Frank M. Waechter","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#article","isPartOf":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/"},"author":{"name":"Frank M. Waechter","@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536"},"headline":"Enhancing the Delegate Experience with Effective Conference Content Distribution","datePublished":"2016-07-08T11:19:07+00:00","dateModified":"2024-03-26T04:54:47+00:00","mainEntityOfPage":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/"},"wordCount":585,"image":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#primaryimage"},"thumbnailUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg","articleSection":["Blog"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/","url":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/","name":"Enhancing the Delegate Experience with Effective Conference Content Distribution - Congrex Switzerland","isPartOf":{"@id":"https:\/\/congrex.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#primaryimage"},"image":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#primaryimage"},"thumbnailUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg","datePublished":"2016-07-08T11:19:07+00:00","dateModified":"2024-03-26T04:54:47+00:00","author":{"@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536"},"breadcrumb":{"@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#primaryimage","url":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg","contentUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/ECTRIMS-2016-Congress-London-14-17-September-2016.jpeg","width":1280,"height":720,"caption":"|||||"},{"@type":"BreadcrumbList","@id":"https:\/\/congrex.com\/de\/blog-de\/effective-conference-content-distribution-enhancing-delegate-experience-strategic-communications-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/congrex.com\/de\/"},{"@type":"ListItem","position":2,"name":"Enhancing the Delegate Experience with Effective Conference Content Distribution"}]},{"@type":"WebSite","@id":"https:\/\/congrex.com\/de\/#website","url":"https:\/\/congrex.com\/de\/","name":"Congrex Switzerland","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/congrex.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536","name":"Frank M. Waechter","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","caption":"Frank M. Waechter"},"description":"Frank M. Waechter is a Europe\u2013based digital marketer specialising in the meetings, incentives, conferences, and events industry as well as associations and small- and mid-size businesses. His company\u2019s services include digital engagement strategy; conference and event social-media marketing; live, on-site digital engagement; and training, digital transformation, and speaking. Frank is a long-term collaborator with Congrex Switzerland.","sameAs":["https:\/\/fmwaechter.com","https:\/\/x.com\/fmwaechter"],"url":"https:\/\/congrex.com\/de\/author\/frank-waechter\/"}]}},"_links":{"self":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/comments?post=22995253"}],"version-history":[{"count":1,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995253\/revisions"}],"predecessor-version":[{"id":22995590,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995253\/revisions\/22995590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/media\/22992805"}],"wp:attachment":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/media?parent=22995253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/categories?post=22995253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/tags?post=22995253"},{"taxonomy":"technology-trend","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/technology-trend?post=22995253"},{"taxonomy":"topic-tag","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/topic-tag?post=22995253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}