{"id":22995246,"date":"2016-04-21T15:21:56","date_gmt":"2016-04-21T13:21:56","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/digital-marketing-trends-top-tips-associations\/"},"modified":"2024-03-26T05:54:46","modified_gmt":"2024-03-26T04:54:46","slug":"digital-marketing-trends-top-tips-associations","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/","title":{"rendered":"Digital Marketing Trends: Top Tips for Associations"},"content":{"rendered":"<p class=\"p1\">Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable\u00a0so that it can be modified and adapted when necessary.<\/p>\n<p class=\"p1\"><strong>Related article:\u00a0<\/strong><a href=\"https:\/\/congrex.com\/de\/blog-de\/how-to-focus-effective-digital-marketing-for-associations\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Focus Effective Digital Marketing for Associations \u2013 Part I: Membership<\/a><\/p>\n<p class=\"p1\">Another confounding factor is that strategies will evolve and advance in correlation with trends in digital marketing itself. Accordingly, many organisations do not have the flexibility to appreciate when different approaches should be taken. Let us address some of these concepts as well as why client engagement has become so important.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<h4 class=\"p1\">An All-Inclusive Approach<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">It is first critical to realise that there is no single concept which will produce viable results in a real-time scenario. To put it another way, modern suggestions in regards to digital marketing for associations should embrace a variety of factors in conjunction with one another. Many programmes stress these three areas:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<ul>\n<li class=\"p1\">Membership<\/li>\n<li class=\"p1\">Messaging<\/li>\n<li class=\"p1\">Budgetary planning<span class=\"Apple-converted-space\">\u00a0 <\/span><\/li>\n<\/ul>\n<p class=\"p1\">Membership refers to engaging with both new and existing clients on a regular basis. Such interactions are critical to make certain that all stakeholders are kept &#8222;in the loop&#8220; in terms of product development and similar advancements. Messaging needs to take into account mobile, or m-commerce, the world of social media and other mechanisms which allow the business to interact with its target demographic. Finally, planning and implementing a discrete budget is critical to avoid potentially damaging cost overruns. Examples of money-saving ideas can be bulk email messaging, the establishment of social media accounts and cloud communications (as opposed to standard phone lines and physical correspondence). <span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<h4 class=\"p1\">Social Media Marketing for Associations<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">Although social media was briefly mentioned in the last paragraph, its importance cannot be overstated. It has been shown that the majority of consumers now utilise platforms such as Facebook and Twitter to analyse a product and view the opinions of others. Therefore, it is key that a strong social media presence be maintained at all times. This is also advantageous due to the fact that regular communications can take place between the business and its followers. Some illustrations of this concept can include sales or discounts, new product reviews, loyalty programmes and opt-in email campaigns. Social media is indeed a core component of any successful digital marketing campaign.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<h4 class=\"p1\">Analysing and Adapting<span class=\"Apple-converted-space\">\u00a0 <\/span><\/h4>\n<p class=\"p1\">The world of digital marketing is an extremely malleable landscape. What may have worked wonders yesterday could be outdated tomorrow. It is understandably important to keep well ahead of this ever-evolving curve. How can this be accomplished? We should first appreciate that smart planning needs to come into play. Smart planning includes obtaining the feedback from clients, observing the latest industry trends, appreciating the actions of competitors and determining whether or not a core demographic has changed. These methods will all provide the insight and clarity necessary to make the most appropriate decisions at the right times.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<p class=\"p1\"><strong>Related article:\u00a0<\/strong><a href=\"https:\/\/congrex.com\/de\/blog-de\/member-engagement-in-association-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Member Engagement in Association Management<\/a><\/p>\n<p class=\"p1\">There is no doubt that modern advertising methods have dramatically changed over the past few years. With the inclusion of social media marketing for associations alongside other turnkey solutions, it is now possible to take advantage of what this landscape has to offer. Still, this is as much of an art form as it is a science. We encourage you to review\u00a0our <a href=\"https:\/\/congrex.com\/white-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">white paper<\/a> entitled <a href=\"https:\/\/congrex.com\/white-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8222;Strategic Planning is Key to Effective Digital Marketing for Associations&#8220;<\/a>. C<span class=\"s1\">onsidering the application of the suggestions found within this text, taking the success of any business to the next level can become a reality.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable\u00a0so that it can be modified [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22992765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1848],"tags":[],"technology-trend":[],"topic-tag":[1861],"class_list":["post-22995246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de","topic-tag-marketing-und-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Trends: Top Tips for Associations - Congrex Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Trends: Top Tips for Associations\" \/>\n<meta property=\"og:description\" content=\"Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable\u00a0so that it can be modified [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/\" \/>\n<meta property=\"og:site_name\" content=\"Congrex Switzerland\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-21T13:21:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T04:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"713\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frank M. Waechter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fmwaechter\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank M. Waechter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/\"},\"author\":{\"name\":\"Frank M. Waechter\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\"},\"headline\":\"Digital Marketing Trends: Top Tips for Associations\",\"datePublished\":\"2016-04-21T13:21:56+00:00\",\"dateModified\":\"2024-03-26T04:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/\"},\"wordCount\":617,\"image\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/\",\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/\",\"name\":\"Digital Marketing Trends: Top Tips for Associations - Congrex Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg\",\"datePublished\":\"2016-04-21T13:21:56+00:00\",\"dateModified\":\"2024-03-26T04:54:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg\",\"contentUrl\":\"https:\\\/\\\/congrex.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg\",\"width\":713,\"height\":474},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/digital-marketing-trends-top-tips-associations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/congrex.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Trends: Top Tips for Associations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/\",\"name\":\"Congrex Switzerland\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/congrex.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/#\\\/schema\\\/person\\\/a17cc4dcd0d41ab2068ac5d1443c0536\",\"name\":\"Frank M. Waechter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g\",\"caption\":\"Frank M. Waechter\"},\"description\":\"Frank M. Waechter is a Europe\u2013based digital marketer specialising in the meetings, incentives, conferences, and events industry as well as associations and small- and mid-size businesses. His company\u2019s services include digital engagement strategy; conference and event social-media marketing; live, on-site digital engagement; and training, digital transformation, and speaking. Frank is a long-term collaborator with Congrex Switzerland.\",\"sameAs\":[\"https:\\\/\\\/fmwaechter.com\",\"https:\\\/\\\/x.com\\\/fmwaechter\"],\"url\":\"https:\\\/\\\/congrex.com\\\/de\\\/author\\\/frank-waechter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Marketing Trends: Top Tips for Associations - Congrex Switzerland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/","og_locale":"de_DE","og_type":"article","og_title":"Digital Marketing Trends: Top Tips for Associations","og_description":"Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable\u00a0so that it can be modified [&hellip;]","og_url":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/","og_site_name":"Congrex Switzerland","article_published_time":"2016-04-21T13:21:56+00:00","article_modified_time":"2024-03-26T04:54:46+00:00","og_image":[{"width":713,"height":474,"url":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg","type":"image\/jpeg"}],"author":"Frank M. Waechter","twitter_card":"summary_large_image","twitter_creator":"@fmwaechter","twitter_misc":{"Verfasst von":"Frank M. Waechter","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#article","isPartOf":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/"},"author":{"name":"Frank M. Waechter","@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536"},"headline":"Digital Marketing Trends: Top Tips for Associations","datePublished":"2016-04-21T13:21:56+00:00","dateModified":"2024-03-26T04:54:46+00:00","mainEntityOfPage":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/"},"wordCount":617,"image":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#primaryimage"},"thumbnailUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg","articleSection":["Blog"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/","url":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/","name":"Digital Marketing Trends: Top Tips for Associations - Congrex Switzerland","isPartOf":{"@id":"https:\/\/congrex.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#primaryimage"},"image":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#primaryimage"},"thumbnailUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg","datePublished":"2016-04-21T13:21:56+00:00","dateModified":"2024-03-26T04:54:46+00:00","author":{"@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536"},"breadcrumb":{"@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#primaryimage","url":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg","contentUrl":"https:\/\/congrex.com\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Trends-Top-Tips-for-Associations-Bp.jpg","width":713,"height":474},{"@type":"BreadcrumbList","@id":"https:\/\/congrex.com\/de\/blog-de\/digital-marketing-trends-top-tips-associations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/congrex.com\/de\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Trends: Top Tips for Associations"}]},{"@type":"WebSite","@id":"https:\/\/congrex.com\/de\/#website","url":"https:\/\/congrex.com\/de\/","name":"Congrex Switzerland","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/congrex.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/congrex.com\/de\/#\/schema\/person\/a17cc4dcd0d41ab2068ac5d1443c0536","name":"Frank M. Waechter","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7356ed227b30511e8ba08649e3a709a2c53e189f116af4d8ff593c25752baf04?s=96&d=mm&r=g","caption":"Frank M. Waechter"},"description":"Frank M. Waechter is a Europe\u2013based digital marketer specialising in the meetings, incentives, conferences, and events industry as well as associations and small- and mid-size businesses. His company\u2019s services include digital engagement strategy; conference and event social-media marketing; live, on-site digital engagement; and training, digital transformation, and speaking. Frank is a long-term collaborator with Congrex Switzerland.","sameAs":["https:\/\/fmwaechter.com","https:\/\/x.com\/fmwaechter"],"url":"https:\/\/congrex.com\/de\/author\/frank-waechter\/"}]}},"_links":{"self":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/comments?post=22995246"}],"version-history":[{"count":1,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995246\/revisions"}],"predecessor-version":[{"id":22995583,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/posts\/22995246\/revisions\/22995583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/media\/22992765"}],"wp:attachment":[{"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/media?parent=22995246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/categories?post=22995246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/tags?post=22995246"},{"taxonomy":"technology-trend","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/technology-trend?post=22995246"},{"taxonomy":"topic-tag","embeddable":true,"href":"https:\/\/congrex.com\/de\/wp-json\/wp\/v2\/topic-tag?post=22995246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}