{"id":22995229,"date":"2015-11-13T14:50:48","date_gmt":"2015-11-13T13:50:48","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/how-to-focus-effective-digital-marketing-for-associations\/"},"modified":"2024-03-26T05:54:43","modified_gmt":"2024-03-26T04:54:43","slug":"how-to-focus-effective-digital-marketing-for-associations","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/how-to-focus-effective-digital-marketing-for-associations\/","title":{"rendered":"How to Focus Effective Digital Marketing for Associations &#8211; Part I: Membership"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so many options.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Digital marketing for Associations must focus on:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Membership \u2013 past and present plus how to grow future membership<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Messaging \u2013 must be engaging, smart and efficient<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Budget planning \u2013 use web-based services and cloud communications<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">When it comes to membership, current member marketing consists first of all of staying <\/span><span class=\"s3\">in touch with your <\/span><span class=\"s1\">current members. Offering them opportunities to become involved with a good value proposition you can develop a loyal foundation that is mutually beneficial.<\/span><\/p>\n<p class=\"p1\"><strong>Related:<\/strong>\u00a0<a href=\"https:\/\/congrex.com\/de\/blog-de\/member-engagement-in-association-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Member Engagement in Association Management<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">When you take good care of your membership, stay engaged and help them grow their business through networking events, trainings\/webinars, and even fundraisers. Make your members feel they are getting something of value out of their involvement. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Brand Ambassadors<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Make your members brand ambassadors and equip them to go out and spread your message. These members can be your most valuable assets. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lapsed Members<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On the other hand, do not forget to invite your lapsed members to return. Reinstating lapsed members is an important part of any organisation. Research studies have shown that someone whose membership in an association has lapsed is far more likely to re-join that organisation rather than look for a new one to join. Conduct interviews, you may uncover problems that exist within the program or with what you are offering. Identify which members have inadvertently lapsed. Come up with incentives, benefits and special deals to spark their interest in re-joining your group. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Smart Planning is key for digital marketing for associations<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Although there are many changes influencing the marketplace and cultural shifts are a cause of concern for associations, especially voluntary ones, with forward thinking, smart planning, and the ability to adapt to outside forces, associations can grow and flourish.<\/span><\/p>\n<p class=\"p1\"><strong>Related:<\/strong>\u00a0<a href=\"https:\/\/congrex.com\/de\/blog-de\/meeting-management-how-to-organise-a-conference-with-roles-defined\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meeting Management: How to Organise a Conference with Roles Defined<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">As we approach 2016, associations must be proactive in embracing the digital age in planning their marketing strategy. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/congrex.com\/white-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download our White Paper<\/a> to learn more about Digital Marketing for Associations. How to make your members brand ambassadors and thus helping you to spread the brand message. Find practical tips on how to reinstate lapsed members to your organisation and read about the issues of messaging and budget planning.<\/span><\/p>\n<p class=\"p1\"><strong>White Paper 6:\u00a0<\/strong><a href=\"https:\/\/congrex.com\/white-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategic Planning is Key to Effective Digital Marketing for Associations<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22992672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1848],"tags":[],"technology-trend":[],"topic-tag":[1861],"class_list":["post-22995229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de","topic-tag-marketing-und-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Focus Effective Digital Marketing for Associations - Part I: Membership - Congrex Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congrex.com\/de\/blog-de\/how-to-focus-effective-digital-marketing-for-associations\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Focus Effective Digital Marketing for Associations - Part I: Membership\" \/>\n<meta property=\"og:description\" content=\"Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. 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Waechter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fmwaechter\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank M. Waechter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/how-to-focus-effective-digital-marketing-for-associations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congrex.com\\\/de\\\/blog-de\\\/how-to-focus-effective-digital-marketing-for-associations\\\/\"},\"author\":{\"name\":\"Frank M. 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