Exhibition and Sponsorship

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Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]

Has a healthy conference and health-conscious behaviour become the new norm? According to one of the leading international trade fair and exhibition associations, the IACC, nutrition and physical well-being are now among the top priorities when it comes to catering at such events.  Present articles from IACC and other institutions like MPI or IAPCO, all indicate […]

Conferences offer invaluable opportunities for the scientific community to explore new areas of learning, share their research findings and network with their peers. It is not unusual for researchers to be called upon to organise a science conference or medical symposium and while the chance to engage with others working in their field can be […]

If you have been asked to help organise an important event and you have little or no experience in conference planning or event management, what should you do? Well, there is only one answer — you need the help of a professional conference organiser (PCO). Read on for ten reasons why hiring a professional planner […]

We are all aware that many conferences are now fully embracing the digital age. As a result, many events have gone “paperless”. In other words, they have radically broken from traditional methods. There are three main benefits to this paperless approach: First, it is an environmentally approach when compared to the use of materials such […]

Year after year, conference after conference, associations, destination management and travel consultants, professional conference organisers and other experts in the meeting industry face fraudulent companies who are relative experts in taking advantage of delegates or companies looking to book hotel rooms for an upcoming event. Often referred to as “room block poachers” or “room block pirates”, such […]

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

This week’s blog post comes from our team members Judith Bärfuss (Meeting Planning Manager) and Carolin Steiner (Industry Relations Manager) who participated in the IPCAA 5th Annual Seminar on Compliance 2016, March 7 – 9 in Copenhagen. For a Professional Conference Organiser, knowledge of healthcare compliance in medical education is a must in order to organise conferences in the […]

What´s the issue with building relationships online?

Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.

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