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What are some of the keys to creating a memorable and informative conference experience? Most professionals will reference delegate information and engagement, interesting scientific content and choosing appropriate speakers and presentations. However, we often fail to realise that leveraging such an event to the fullest also involves preparing the attendees for what is to come […]
One of the most important signs of quality in regards to a conference is the quality of its keynote speakers. In many ways, a conference influencer can be viewed as a „human billboard“. These individuals highlight the reputation and the quality of the event, which are both key metrics to attract delegates and to illustrate […]
We are all conscious that social media is an important metric which we should always use when planning an upcoming conference or seminar. However, we have the feeling that many professionals are still uncertain as for how to leverage this powerful medium in the most efficient manner. Much like other approaches to successful meeting planning, […]
Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE) highlighted the need for associations to take an increasingly global focus to bring value and strengthen […]
Some individuals are naturally born entertainers while other will struggle with even the most basic presentation to a group of colleagues. However, there is no doubt that learning how to address an audience is what tends to define the memorable conference speaker. Audiences are expecting to be entertained as well as informed. The main issue […]
Many professionals tend to focus upon travelling to conferences about the day of the event itself. This is perfectly fine for local associations and organisers. However, the majority of delegates will likely have to travel (sometimes great distances) as opposed to only turning the corner and walking into the venue. Not only can conference travel […]
Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format and beyond. However, generating participant interaction remains one of the key […]
The importance of ensuring a smooth travel experience for conference attendees should never be underestimated. When it comes to catering for faculty members (conference committee members, the president, speakers as well as other VIP attendees), this task takes on an entirely new dimension. In this article, we examine three reasons why it pays off for […]
Why The Attendee Experience Matters In Conference Planning Engagement is one of the key themes in the digital era and is equally important in the conference management and event planning industries. If a conference cannot generate engagement, it will impact the attendees‘ ability to retain information. The human attention span is notoriously short, and if meeting […]
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