Conference Digital Marketing

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Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE) highlighted the need for associations to take an increasingly global focus to bring value and strengthen […]

We are all conscious that social media is an important metric which we should always use when planning an upcoming conference or seminar. However, we have the feeling that many professionals are still uncertain as for how to leverage this powerful medium in the most efficient manner. Much like other approaches to successful meeting planning, […]

What are some of the keys to creating a memorable and informative conference experience? Most professionals will reference delegate information and engagement, interesting scientific content and choosing appropriate speakers and presentations. However, we often fail to realise that leveraging such an event to the fullest also involves preparing the attendees for what is to come […]

When it comes to the matter of fundraising for associations and generating revenues in general, it would be accurate to state that the current economic climate has imposed some significant challenges and limitations upon the association responsible tasked with attracting donations. Yet it is equally true to say that there are numerous developments that afford […]

The 32nd Congress of the European Committee for Treatment and Research in Multiple Sclerosis (ECTRIMS) will be held in the United Kingdom for the first time in 2016. The  congress is the largest MS meeting in the world with around 9’000 delegates, offering a comprehensive and exciting scientific and teaching programme. Beside the fact of such attractive […]

Networking ideas for conferences. Conference organisers are increasingly placing networking opportunities at the forefront of their events programmes. The reasoning behind this trend is no secret. Networking is consistently cited as one of the most attractive elements of conferences among attendees: second only to information gathering and the opportunity to learn. Conference organisers appreciate that […]

There is little doubt that professional association management within the associations community is experiencing a renaissance of late. Perhaps unfairly, outside commentators have often viewed the service to one’s association as a poor motivator for achieving high performance – especially when compared to the financial profitability which drives the innovations of the private sector.   […]

Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable so that it can be modified […]

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

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