Conference Digital Marketing

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A solid and engaged membership base is essential to every association, but attracting and retaining members continues to be one of the main challenges faced by organisations all over the world. Medical associations are not immune to the membership challenges of the 21st century, so this post will cover how they can recruit new members […]

Infographic The future of meetings is here: from new benchmarks for user experiences to technological upgrades. We take a look at the forces redefining the meetings industry. According to the latest research the number of real-time meetings and events — such as medical conferences, trade shows or sales and marketing meetings — is still on […]

Finding new members for your association can be a very challenging task, especially if your association is of a smaller size. The integral part of any association is a firm, loyal and engaged membership base. Association consulting can assist in this matter. In the modern era, members’ needs, and expectations have changed – information is […]

How can a Professional Conference Organiser help you? In this article we want to give you some ideas of how, when and why a PCO can be your partner. When tasked with organising a conference there are a substantial amount of difficulties to consider. From the initial planning and abstract data organisation, choosing a suitable […]

If you have been tasked with conference planning for your association, we understand that you may be rather dubious about the idea. For your association or organisation to get the most out of their conference, to ensure its success, your planning must be rigorous and concrete. If implemented correctly, the benefits can be outstanding. Orchestrating […]

Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]

Are you planning your next conference? With information on everything under the sun quite literally available at the click of a button or the swipe of a finger, it’s getting more and more difficult to keep attendees engaged at conferences. How exactly do you successfully educate attendees while keeping them engaged and stimulated at the […]

Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]

With many years of collective, collaborative experience in conference management, we have acquired a lot of insights along the way. It can be an intimidating exercise, especially when planning your first conference as there are multiple components to piece together. In light of this, we have put together these 7 steps for conference management paper […]

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