Conference Digital Marketing

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Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]

If you have been tasked with conference planning for your association, we understand that you may be rather dubious about the idea. For your association or organisation to get the most out of their conference, to ensure its success, your planning must be rigorous and concrete. If implemented correctly, the benefits can be outstanding. Orchestrating […]

How can a Professional Conference Organiser help you? In this article we want to give you some ideas of how, when and why a PCO can be your partner. When tasked with organising a conference there are a substantial amount of difficulties to consider. From the initial planning and abstract data organisation, choosing a suitable […]

Finding new members for your association can be a very challenging task, especially if your association is of a smaller size. The integral part of any association is a firm, loyal and engaged membership base. Association consulting can assist in this matter. In the modern era, members’ needs, and expectations have changed – information is […]

Infographic The future of meetings is here: from new benchmarks for user experiences to technological upgrades. We take a look at the forces redefining the meetings industry. According to the latest research the number of real-time meetings and events — such as medical conferences, trade shows or sales and marketing meetings — is still on […]

A solid and engaged membership base is essential to every association, but attracting and retaining members continues to be one of the main challenges faced by organisations all over the world. Medical associations are not immune to the membership challenges of the 21st century, so this post will cover how they can recruit new members […]

Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format and beyond. However, generating participant interaction remains one of the key […]

Members are the mainstay of associations, yet the concept of membership is subject to a constant evolution that mirrors the world we live in and the ever-changing nature of society. This article reviews some significant factors that organisational leaders must take into consideration to allow for organic and sustained growth within their member base.  Rethinking […]

Conferences provide invaluable opportunities for networking, exchanging innovative concepts, and establishing gold standards. Conference technology can help take the conference experience to a new level by adding a layer of innovation and interactivity that benefits everyone involved. Below are three ways in which various conference technology tools can be used by anyone in the meeting […]

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