Association Strategy

The success of an association depends on the satisfaction of its members. While growing your membership is crucial, it is equally important to retain association members. Besides, it is cost-effective to win-back members instead of running campaigns for new memberships. Members usually leave an association due to lack of engagement, economic hardships, and lack of […]

Finding new members for your association can be a very challenging task, especially if your association is of a smaller size. The integral part of any association is a firm, loyal and engaged membership base. Association consulting can assist in this matter. In the modern era, members’ needs, and expectations have changed – information is […]

A solid and engaged membership base is essential to every association, but attracting and retaining members continues to be one of the main challenges faced by organisations all over the world. Medical associations are not immune to the membership challenges of the 21st century, so this post will cover how they can recruit new members […]

If you have been asked to help organise an important event and you have little or no experience in conference planning or event management, what should you do? Well, there is only one answer — you need the help of a professional conference organiser (PCO). Read on for ten reasons why hiring a professional planner […]

Why is it important to define leadership for modern associations? In today’s society, associations play an essential role as they possess the combined power needed to tackle issues that matter to the communities they are involved with. Organisations pay much attention to programmes and operations, but the importance of human capital cannot be minimized. This […]

The role of a professional conference organiser has drastically changed over the past ten years, and this trend is only expected to continue. Many believe that the PCO of the near future will represent more of a consultant as opposed to dealing with logistical services alone. However, it is still interesting to note that many […]

Members are the mainstay of associations, yet the concept of membership is subject to a constant evolution that mirrors the world we live in and the ever-changing nature of society. This article reviews some significant factors that organisational leaders must take into consideration to allow for organic and sustained growth within their member base.  Rethinking […]

Conferences provide invaluable opportunities for networking, exchanging innovative concepts, and establishing gold standards. Conference technology can help take the conference experience to a new level by adding a layer of innovation and interactivity that benefits everyone involved. Below are three ways in which various conference technology tools can be used by anyone in the meeting […]

Member engagement is the cornerstone of all associations. When it comes to maintaining and expanding their member association base, membership schemes, conferences, and special events are considered a traditional form of keeping existing members engaged and attracting potential supporters. However, in today’s current environment, resorting to traditional member engagement methods is not enough. When planning […]