Brand ambassadors

Employees as Brand Ambassadors. The role of the employee within the modern workforce is now more important than ever before. While they still must take on traditional roles whatever their part is, the employee also needs to become a brand ambassador to convey the value of a service or product of the company to the […]

One of the most important signs of quality in regards to a conference is the quality of its keynote speakers. In many ways, a conference influencer can be viewed as a “human billboard”. These individuals highlight the reputation and the quality of the event, which are both key metrics to attract delegates and to illustrate […]

Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so […]

The successful PCO, or Professional Conference Organiser of the future will increasingly act as a consultant of its client. The traditional, more logistical services will become a commodity every client expects and which in my opinion in the future will not be the differentiator between real PCOs. Unfortunately a lot of companies call themselves PCO, […]

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