IAS – International AIDS Society

Member retention is the cornerstone of every medical association since it takes more effort to attract a new member. Therefore, if your retention rate is below 75%, you have a severe problem. While marketing can save the day by attracting potential members, you need to ensure that your association has a plan for membership development. […]

Live events are gaining popularity in improving sales and driving business value. Studies indicate that companies are willing to spend 30% of their marketing budgets on events. Events are also a brilliant idea for building brand awareness and establishing long-lasting relationships with customers. The events capture the attention of the target audience and provide a […]

Conferences have gained popularity for multiple reasons, including networking and expanding one’s knowledge in their professional field. The focused nature of conferences is excellent for personal and professional development. Apart from the benefits to attendees, the organisers also have objectives for hosting the conferences. Their goal could be to increase membership, improve professional development, and […]